PS3 SHARPER THAN XBOX 360 SAYS EXPERT (August 17, 2010)
A ruling that PS3 computer games feature better quality images than Xbox titlescould have a major impact on the multi-million pound industry, an expert has warned.
An eagle eyed gamer noticed the Xbox 360 version of the hit Final Fantasy XIII actually used PS3 images.
The advertising Standard Authority tested the game on both consoles using identical set up and agreed that Sony's PS3 version was sharper.
A game expert warned the decision could hurt Microsof, makers of the Xbox. 'A ruling like this could prove devastating to sales of the Xbox, simply because gamers are very demanding lot who expectthe very best,' said a anonymous expert.
Square-Enix, makers of the sci fi role playing Final Fantasy Series, said the TV advert used images that did not contain actual gameplay but had been taken from full motion video. They admitted however, the images used were 'playback' on the PS3 as it allowed advertisers to capture the FMV footage from the advert.
The advertising Standard Authority said: 'the PS3 image in video sequence appreared sharper and colours were more vivid than those of the Xbox 360.
It is said the advert should have featured footage derived from the Xbox.
'Because it did not, and because we consider that the use of PS3 footage in the ad exaggerated the quality of the footageavailable on the Xbox 360, they concluded the ad was misleading ,'it added.
Square-Enix told the Advertising Standard Authority it did not believe 'any everage viewer, or indeed avid gamer' would see any difference unless 'reviewed the materially Forensically.
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